Dec 7, 2023·edited Dec 7, 2023Liked by Ellen Kate Boyle
Such a great piece and could not agree more - I think as copywriters we have to be careful who we work for. Encouraging people to buy stuff they don't need doesn't sit well with me! And in terms of buying sustainably and spending less this Christmas, I'm trying but struggling. It's so hard. Will definitely check out World of Books. Thanks for the recommendation.
Thanks Manfreda, it's definitely an ethically ambiguous place to be when we too are marketers who write copy for brands! I'm the same, I try to avoid working with brands I don't agree with morally. It's very, very hard to not buy from Amazon and the likes, especially when it's so much cheaper and kids are asking for toys from there! WoB is fab though, I highly recommend it.
Spot on! Completely agree on this - and it seems we both woke up on the same side of mass consumerism this week 😂
I’ve always found Pay Later - particularly for fast fashion brands - to be a pretty gross and irresponsible considering their target markets. So many businesses profit from people being sucked into debt.
I do believe that, in some circles, gift giving is falling out of favour - and like you say, people are turning more towards gifting ‘experiences’ for their loved ones which support the arts or local businesses!
I remember an article a few years ago about ‘peak stuff’ and it definitely changed my perception a bit about the unnecessary performative side of gift giving that happens at Christmas. This is why I think work Secret Santa can get in the bin 😂
Such a great piece and could not agree more - I think as copywriters we have to be careful who we work for. Encouraging people to buy stuff they don't need doesn't sit well with me! And in terms of buying sustainably and spending less this Christmas, I'm trying but struggling. It's so hard. Will definitely check out World of Books. Thanks for the recommendation.
Thanks Manfreda, it's definitely an ethically ambiguous place to be when we too are marketers who write copy for brands! I'm the same, I try to avoid working with brands I don't agree with morally. It's very, very hard to not buy from Amazon and the likes, especially when it's so much cheaper and kids are asking for toys from there! WoB is fab though, I highly recommend it.
Spot on! Completely agree on this - and it seems we both woke up on the same side of mass consumerism this week 😂
I’ve always found Pay Later - particularly for fast fashion brands - to be a pretty gross and irresponsible considering their target markets. So many businesses profit from people being sucked into debt.
I do believe that, in some circles, gift giving is falling out of favour - and like you say, people are turning more towards gifting ‘experiences’ for their loved ones which support the arts or local businesses!
I remember an article a few years ago about ‘peak stuff’ and it definitely changed my perception a bit about the unnecessary performative side of gift giving that happens at Christmas. This is why I think work Secret Santa can get in the bin 😂